Tuesday, September 1, 2009

The iQ Font

Found this on @Issue. Awesome marketing.
"Happiness advertising agency in Brussels, Belgium, got Pleaseletmedesign typehouse and a pro race car driver to create a font by choreographing the movements of the tiny Toyota iQ. The custom software was designed by interactive artist Zachery Lieberman."
This link takes you to the video of them creating the typeface with the car, and then you can even download the font.

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