Today President Obama signed new legislation that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text. For a piece in its Sunday Perspectives section, the St. Petersburg Times asked DJ Stout what cigarette manufacturers like Marlboro might do to follow the new marketing rules. (The full article is print only; we’ve posted it here.) Stout suggests that to comply with the crackdown, tobacco companies should embrace the restrictions and make cigarettes look truly dangerous. This, of course, will still appeal to a core group of smokers.
Check out Pentagram's website:
http://pentagram.com/en/new/2009/06/cigarette-marketing.php#more
2 comments:
That cigarette package is awesome. The anatomical drawing is from Grey's Anatomy, I believe. I'm reading a book right now that talks about the teenage smoking epidemic in the US, it says that some organizations advise parents not to bring up the dangers of cigarettes at all -- that just makes them run out and try it out of spite. Nice post.
There are many more packages that they mocked up on the website. I think my favorite might be the skeleton holding the coffin.
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